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Inside the Chinese Wine Industry: The Past, Present, and Future of Wine in China Kindle Edition

by Loren Mayshark (Author) Format: Kindle Edition

4.3 11 ratings

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From the award-winning author of Death: An Exploration comes a groundbreaking book on the Chinese wine industry.
2019 National Indie Excellence Awards Finalist
The perfect book to read with a glass of wine in hand.Inside The Chinese Wine Industry takes you on a thrilling adventure through the past, present and future of wine in China. The wine business is one of the world’s most compelling industries and China is considered the rising star. A hidden secret, the Chinese wine production continues to grow at an amazing pace. It is poised to soon enter the top five producing nations, supplanting long established countries such as Australia. Wine has had a meteoric rise in China over the past two decades. The nation is projected to become the second most valuable market for wine in the world by 2020. One recent study concluded that 96% of young Chinese adults consider wine their alcoholic drink of choice. Not only does Inside the Chinese Wine Industry explore current expansion and business models, it also journeys back to the past to see where it all began.

Highlights of what You Will Learn

How a tourist can enjoy unique wine experiences in China
Why mass wine production and consumption are modern phenomena
Specifics pertaining to the economic dimensions of the wine industry in China
What the future holds for the Chinese wine industry
How good Chinese wine is and how good can it be
What changed to make China wine-crazy?

Reviews

“I was surprised that a foreigner understands China so well. The things you write about China are fair and unbiased, no matter the good sides or the bad sides. I believe your book is really a remarkable performance and it's my pleasure to read it.” -Guanli Lin, Manager of the production department of the Jiangxi Quanliang Wine Co., Member of the Chinese Liquor Review Committee, and National Liquor Evaluator “Inside the Chinese Wine Industry will appeal to wine lovers or those who work or have an interest in the wine industry. It’s a book for readers who like statistics and enjoy speculating about what those facts mean for the future. I certainly learned a lot and am itching to try some Chinese wine!” Camille Turner, avid reader and wine connoisseur

Editorial Reviews

Review

"The voice is that of a historian, channeling enthusiasm and admiration through diligent research and achieving balance in the delivery. Some information speaks for itself; at other times, apt interpretations of the significance of the research are imparted. This approach is accessible, even to those who do not have much prior knowledge of Chinese history and culture. Charts and graphs encapsulate vast information, like the history of the wine industry from 10,000 BCE, and capture trends in wine consumption and production. A joy to read, Inside the Chinese Wine Industry honors an industry and culture, inviting deep appreciation of a beautiful realm of oenophilia." -Foreword Clarion Reviews (Five-Star Review)
"This book should be the first book anybody with an interest in the Chinese wine industry, its history, how it has been shaped, where it stands, and what the future holds should read. Extremely well-written and enlightening even for those with no knowledge of the industry." -The International Review of Books (Five-Star Review)
"I rate this book 4 out of 4 stars, as it is extremely well-organized in both format and content, following a logical layout of events and statistics that provide insight into the wine industry in China. The content is also well-rounded, not ignoring things that could easily be overlooked such as the impact that mobile commerce or climate change are having on the wine industry. Furthermore, the look at personal stories of people who have gone to China to set up vineyards provided small narrative breaks from the more factual prose." -OnlineBookClub.Org

From the Author

"I have written both fiction and non-fiction but my two previously published books are both non-fiction. The process of writing this book has shown me that no two books are the same; every book is a new adventure. Inside the Chinese Wine Industry is by far the most ambitious project I have undertaken on the subject of wine and I have learned a great deal on this journey which has taken nearly three years to complete. It has been fascinating to immerse myself in the world of wine, especially the exciting history of wine in China." -Loren Mayshark

Product details

ASIN ‏ : ‎ B07HG8RK7T
Publisher ‏ : ‎ Red Scorpion Press (November 7, 2018)
Publication date ‏ : ‎ November 7, 2018
Language ‏ : ‎ English
File size ‏ : ‎ 3794 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 174 pages

Best Sellers Rank: #1,515,503 in Kindle Store (See Top 100 in Kindle Store)
- #238 in Chinese Travel
- #288 in Wine (Kindle Store)
- #313 in Chinese Cooking

Customer Reviews:
4.3 11 ratings

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Loren Mayshark

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Loren Mayshark’s first book Death: An Exploration won the 2016 Beverly Hills Book Award in the category of Death & Dying and was selected as the honorable mention recipient for book of the year in the 2016 Foreword INDIES Awards in the category of Grief/Grieving (Adult Nonfiction).

He was fortunate to have parents who offered him opportunities to see the world and introduce him to many exciting places which instilled in him a passion for travel. As his wanderlust grew, he journeyed to more than thirty US states and at least as many foreign countries while visiting four continents.

After college, he supported his itinerant lifestyle by working dozens of jobs including: golf caddy, travel writer, construction worker, fireworks salesman, substitute teacher, and vineyard laborer. Predominantly his jobs have been in the restaurant industry. He cut his teeth as a server, Maître D, and bartender at San Francisco's historic Fisherman's Grotto #9, the original restaurant on the Fisherman's Wharf. While working with a colorful crew of primarily Mexican and Chinese co-workers, he gained a passion for Spanish and spent several months wandering through South America.

While living in New York City, he attended both the famed Gotham Writers' Workshop and the prestigious New York Writers Workshop where he was inspired to assiduously learn the craft of writing. He is a regular contributor to Can the Man(cantheman.com), an alternative media resource focused on social justice, and the Jovial Journey, a website dedicated to food, drink, and travel. He has written for The Permaculture Research Institute and Uisio among other prominent outlets.

He received a B.A. in World History from Manhattanville College in 2004 while minoring in World Religions. He attended the M.A. history program at Hunter College in Manhattan.

You can keep up with him on Twitter at www.twitter.com/LorenMayshark.

You can read more at www.lorenmayshark.com.

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avid reader

An overview of two huge subjects: wine and China

Reviewed in the United States on November 10, 2018

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Unlike prior books by this author, I approached this book knowing nothing about the main topic. I hoped that I would learn more about a facet of the Chinese economy and culture. This book did that and more. Written to put the present wine industry in context, I learned about the French chateaux and the fact that there were grape wines in ancient China. As I had hoped, there were connections to the major changes happening within China and in her dealings with other countries. I enjoyed the stories about wine counterfeiting (and the new tradition of breaking bottles after use to keep them out of the hands of counterfeiters). The research is immense and well documented, always valuable. And I was pointed toward other books and topics I’d never thought about. This is a new direction for this author and I must say it is a positive one!

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Majanka

An intriguing book with a lot of detailed information

Reviewed in the United States on January 1, 2019

I’ll start out straight by saying I don’t think I’ve had Chinese wine. Maybe by accident or when I didn’t know the wine was Chinese, but not on purpose. After reading Inside the Chinese Wine Industry, I’m eager to try one, though. With over seven hundred wineries in China, it will not be hard to find one I like, I suppose!

One of the first chapters in the book is a run-down of the history of China, linking this history to the origins of wine consumption. The chapters, while containing a lot of information, are actually pretty easy to read and overall, the book is a fast read, and it never feels “heavy”. Sometimes nonfiction books feel “heavy” to read because they contain a lot of information all at once, but I didn’t have that sense here.

The history of wine was most interesting for me, from the wine used as an aspect of religious sacrifice, to the Five Year Plans from Mao, we get a condensed but intriguing review of Chinese history. Then, the book focuses on some of the most popular kinds of wine in China, the global considerations the global wine market should keep in mind regarding Chinese wines, and much, much more. The book also makes some predictions for the future of the Chinese wine industry that seem to be accurate to me as well (after reading this book).

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Camille Turner

Very Informative Book

Reviewed in the United States on November 8, 2018

I really loved all of the great information in this book! I've always been very interested in wines but had no clue when it came to Chinese wine before reading this. The author provides tons of great facts, including a look at some historical events that played a part in why Chinese wine is such a huge industry today and why many of us may have never seen a bottle of it outside of China. After reading this, I now know a lot about the Chinese wine industry and have a good idea of where it is headed as well.

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Amazon Customer

A Nice Overview of the Chinese Wine Industry

Reviewed in the United States on February 5, 2019

This is a nice overview of the Chinese Wine Industry. You don't necessarily need to have any knowledge of wine or of Chinese wine for this book to make sense. It was a good entry-level introduction to the topic for anyone looking to get a baseline of information. Would be good for wine students or those in the wine business.

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Constans

Thoroughly researched and easy to follow

Reviewed in the United States on July 7, 2019

Loren's book evinces a strong academic background and capacity for independent research; it is his finesse as a writer that clearly communicates the information and makes a niche topic like this both accessible and enjoyable. Highly recommended for wine experts and hobbyists alike.

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