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Inside the Chinese Wine Industry: The Past, Present, and Future of Wine in China Kindle Edition
2019 National Indie Excellence Awards Finalist
The perfect book to read with a glass of wine in hand.Inside The Chinese Wine Industry takes you on a thrilling adventure through the past, present and future of wine in China. The wine business is one of the world’s most compelling industries and China is considered the rising star. A hidden secret, the Chinese wine production continues to grow at an amazing pace. It is poised to soon enter the top five producing nations, supplanting long established countries such as Australia. Wine has had a meteoric rise in China over the past two decades. The nation is projected to become the second most valuable market for wine in the world by 2020. One recent study concluded that 96% of young Chinese adults consider wine their alcoholic drink of choice. Not only does Inside the Chinese Wine Industry explore current expansion and business models, it also journeys back to the past to see where it all began.
Highlights of what You Will Learn
- How a tourist can enjoy unique wine experiences in China
- Why mass wine production and consumption are modern phenomena
- Specifics pertaining to the economic dimensions of the wine industry in China
- What the future holds for the Chinese wine industry
- How good Chinese wine is and how good can it be
- What changed to make China wine-crazy?
Reviews
“I was surprised that a foreigner understands China so well. The things you write about China are fair and unbiased, no matter the good sides or the bad sides. I believe your book is really a remarkable performance and it's my pleasure to read it.” -Guanli Lin, Manager of the production department of the Jiangxi Quanliang Wine Co., Member of the Chinese Liquor Review Committee, and National Liquor Evaluator “Inside the Chinese Wine Industry will appeal to wine lovers or those who work or have an interest in the wine industry. It’s a book for readers who like statistics and enjoy speculating about what those facts mean for the future. I certainly learned a lot and am itching to try some Chinese wine!” Camille Turner, avid reader and wine connoisseur- LanguageEnglish
- Publication dateNovember 7, 2018
- File size3794 KB
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Editorial Reviews
Review
"This book should be the first book anybody with an interest in the Chinese wine industry, its history, how it has been shaped, where it stands, and what the future holds should read. Extremely well-written and enlightening even for those with no knowledge of the industry." -The International Review of Books (Five-Star Review)
"I rate this book 4 out of 4 stars, as it is extremely well-organized in both format and content, following a logical layout of events and statistics that provide insight into the wine industry in China. The content is also well-rounded, not ignoring things that could easily be overlooked such as the impact that mobile commerce or climate change are having on the wine industry. Furthermore, the look at personal stories of people who have gone to China to set up vineyards provided small narrative breaks from the more factual prose." -OnlineBookClub.Org
From the Author
About the Author
He spent much of his young adult life exploring the wine industry from Sonoma Valley to the North Fork of Long Island, immersing himself in vineyards and learning valuable lessons. He has traveled extensively in South America, Europe, and Asia. He presently splits his time between Western New York and Sweden.
Product details
- ASIN : B07HG8RK7T
- Publisher : Red Scorpion Press (November 7, 2018)
- Publication date : November 7, 2018
- Language : English
- File size : 3794 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 174 pages
- Best Sellers Rank: #1,530,360 in Kindle Store (See Top 100 in Kindle Store)
- #234 in Chinese Travel
- #285 in Wine (Kindle Store)
- #314 in Chinese Cooking
- Customer Reviews:
About the author
Loren Mayshark’s first book Death: An Exploration won the 2016 Beverly Hills Book Award in the category of Death & Dying and was selected as the honorable mention recipient for book of the year in the 2016 Foreword INDIES Awards in the category of Grief/Grieving (Adult Nonfiction).
He was fortunate to have parents who offered him opportunities to see the world and introduce him to many exciting places which instilled in him a passion for travel. As his wanderlust grew, he journeyed to more than thirty US states and at least as many foreign countries while visiting four continents.
After college, he supported his itinerant lifestyle by working dozens of jobs including: golf caddy, travel writer, construction worker, fireworks salesman, substitute teacher, and vineyard laborer. Predominantly his jobs have been in the restaurant industry. He cut his teeth as a server, Maître D, and bartender at San Francisco's historic Fisherman's Grotto #9, the original restaurant on the Fisherman's Wharf. While working with a colorful crew of primarily Mexican and Chinese co-workers, he gained a passion for Spanish and spent several months wandering through South America.
While living in New York City, he attended both the famed Gotham Writers' Workshop and the prestigious New York Writers Workshop where he was inspired to assiduously learn the craft of writing. He is a regular contributor to Can the Man(cantheman.com), an alternative media resource focused on social justice, and the Jovial Journey, a website dedicated to food, drink, and travel. He has written for The Permaculture Research Institute and Uisio among other prominent outlets.
He received a B.A. in World History from Manhattanville College in 2004 while minoring in World Religions. He attended the M.A. history program at Hunter College in Manhattan.
You can keep up with him on Twitter at www.twitter.com/LorenMayshark.
You can read more at www.lorenmayshark.com.
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One of the first chapters in the book is a run-down of the history of China, linking this history to the origins of wine consumption. The chapters, while containing a lot of information, are actually pretty easy to read and overall, the book is a fast read, and it never feels “heavy”. Sometimes nonfiction books feel “heavy” to read because they contain a lot of information all at once, but I didn’t have that sense here.
The history of wine was most interesting for me, from the wine used as an aspect of religious sacrifice, to the Five Year Plans from Mao, we get a condensed but intriguing review of Chinese history. Then, the book focuses on some of the most popular kinds of wine in China, the global considerations the global wine market should keep in mind regarding Chinese wines, and much, much more. The book also makes some predictions for the future of the Chinese wine industry that seem to be accurate to me as well (after reading this book).